Heavyweight title makes up for lightweight content (see above).
As many of my students know, I like to edit papers. Just this week, I helped a former student improve an essay for her freshman composition class. So when it comes to writing my own blog, I often stare at the blank white page, my brain, a bubble. Wouldn't it be great if somebody would write my blog for me and so I could just edit it?
That's today's brilliant idea.